Hi Anders,
Thanks for advise.
The over all appearence is not harmonious to you, do you think it work if we change the color or add some symbol?
How about changing screen to round? Or it needs to add more button or change the placement?
Let's brainstorming to come out best idea.
Sincerely,
Geoffrey
I still don't really know what's bugging me with the over all appearance but it seems like everybody else likes it so don't waste to much energy on one man's concern.

. It might just be being traditional. I'm brought up with the fact that analog watches have round shapes, digital are squared-rectangular.

(And i am getting used to it the more i look at it.)
When it comes to your other questions: NO! Don't go Suunto and make the display round. Square-rectangle is way better. When it comes to buttons I assume that your engineers have good reason to strip the watch down to 4 buttons. for usability I still support the frontbutton.
Oh, and the bigger display, the better. :-)
Best regards
Anders